SiriusXM Dealer Programs Overview

SiriusXM has satellite radio trial subscription programs for Certified Pre-Owned (CPO), Non-Certified Pre-Owned (NCPO), and eligible Service Lane vehicles factory-equipped with satellite radio.

Franchise and Independent Dealers can provide a complete SiriusXM experience to both sales and service customers visiting their Dealership.

SiriusXM Certified Pre-Owned Program

Franchise Dealers in our Certified Pre-Owned Program can offer customers a complimentary 3-Month Trial of the Sirius or XM Select programming package ($58+ value) on all Certified Pre-Owned (CPO) vehicles factory-equipped with satellite radio.

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SiriusXM Pre-Owned Program

Franchise and Independent Dealers who enroll in the Pre-Owned Program can also offer a complimentary 3-Month Trial of the Sirius or XM Select programming package ($58+ value) on all Non-Certified Pre-Owned (NCPO) vehicles factory-equipped with satellite radio, regardless of manufacturer.

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SiriusXM Service Lane Program

Qualifying customers bringing in their equipped vehicles for Service may be eligible for a complimentary trial of Sirius or XM Select Satellite Radio or a complimentary SiriusXM Internet Radio Trial.

Dealers must enroll to receive this benefit. Must be participating in the Pre-Owned Program to be able to enroll in the Service Lane Program.

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Advertising Assets

Advertising Assets to be used to ensure your customers are aware that your dealership is offering a complimentary SiriusXM Trial on vehicles factory-equipped with satellite radio.

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3 Steps to Activate A Radio

For vehicles in the Certified & Non-Certified Pre-Owned Programs:

  1. Park the vehicle outside with an unobstructed view of the sky and make sure the radio is turned on.
  2. Find the radio's unique identifier:
    1. XM Radio ID tune to Channel 0
    2. Sirius Radio ID locator at: siriusxm.com/activationhelp
  3. Enter the Radio ID online at: siriusxm.com/refresh to send an activation signal to the vehicle. Or activate by calling Dealer Support at: 1-800-852-9696.